Our History

Our Story Begins in Dubai

Over dinner at an elegant restaurant in Dubai, Victoria and Rafa discussed the opportunities and challenges of the business environment in the United Arab Emirates. They also talked about how, in the business world, time is the most precious resource. For business people, time is not only a measure of productivity but also a symbol of luxury and distinction.

The way time is managed and used defines the difference between success and failure.

In Dubai, a city where every second counts and the pace of life is frenetic, efficient time management becomes an art, key to maintaining control.

Watches are a tangible manifestation of precision, craftsmanship, luxury, and the value of time a resource that should never be absent from the wrist of a businessman, athlete, pilot, entrepreneur, or any watch enthusias

Victoria, a professional with more than 10 years of experience in the world of luxury and 2 years in high-end watchmaking, together with Rafa, a watch enthusiast, founded the ΛM Avramenko Monmartí brand.

Their unique vision of time drives their innovative concept called Desert Pilot’s.